As a brand new online shop, Flora & Co needed the whole package: Logo/branding, web store, Google Adwords, marketing material for email newsletters and social media, and product/marketing photography.
- New Shopify website
- Logo- clean, minimal
- Branding- friendly, minimal, classic
- Website- easy to navigate, image focused, minimal but not stark. Aim to feel like ‘in-store’ experience as much as possible
- Photography- clean, textural, moody
- Email signup and contact form
- Wishlist function
Flora & Co sell mostly handmade, sustainable homewares and accessories, but didn’t want the aesthetic to be the organic cliche of brown and green. What fun!